Today, the business environment is highly competitive, and maintaining a supply chain of reliable, high-quality, and cost-effective products is often a critical success factor for any company.

Sefaqat Al Amaal Trading Establishment was founded in 2011, with its headquarters located in Jeddah. The company manufactures and markets an integrated range of food and consumer products. It operates through the following business sectors: distribution of essential food commodities and fast-moving consumer goods, frozen foods, logistics services, and brand marketing.

The company owns a food products factory and a packaging factory. It is also an authorized distributor for the four government mills across the Kingdom, providing full support to vital sectors, bakeries, restaurants, hospitals, hotels, and catering companies — from raw materials to finished products.

Over the years, Sefaqat Al Amaal has developed brands that have built a growing market share in the Kingdom by delivering added value through a combination of quality and competitive pricing. Since its establishment, Sefaqat Al Amaal has continued to grow by building a business supported by development in two areas: diversifying activities across trade, services, and industrial sectors, and expanding throughout the Western and Central regions.